Date: Wednesday 3rd April 2013
Article by: Karen Banting
Despite the fact that social media now takes up a large portion of the worlds’ free leisure time and has been popular for quite some time, a new report has found that the majority of businesses in Australia are still ignoring the marketing potential of social media.
The 2013 report, based on research conducted by the (part-Government owned Australian telecommunications company giant) Telstra and involving 1000 respondents, found that nearly 3/4 of the 1000 small and medium businesses businesses surveyed in Australia are still failing to use social media as a marketing tool.
Even worse, the report found that 12 percent of the Australian businesses surveyed actually believed that social media actually dampened business success! – Only a mere 24 percent of all the businesses surveyed had actually embraced social media.
“Businesses Ignoring Social Media are Missing Out”
Telstra Business Group managing director Will Irving said;
“With 62 percent of adults worldwide now using social media, businesses ignoring this powerful tool were missing out”….. “In a digital age where smartphones and tablets are used on a daily basis, we know customers expect a company to have a social media presence”.
Advice for Social Media Success: Connect & Engage Customers, Use a Mixture of Online Tools…
Mr. Irving went on to say; “Successful Australian businesses are having a two-way conversation with customers online, allowing them to connect and engage on a personal level, either by providing real-time customer service or highlighting relevant new products”.
Mr. Irving urged businesses to use a mixture of online tools such as Facebook, Twitter and Google (Google +1) in order to “engage customers and drive interest to their products“.
End of article.
LIKE TO IMPROVE YOUR OWN BUSINESSES ENGAGEMENT ON SOCIAL MEDIA? – THEN PLEASE VISIT OUR SOCIAL MEDIA SERVICES WEBSITE BY CLICKING HERE
OUR 100% FULLY-MANAGED SOCIAL MEDIA MARKETING SERVICES INCLUDE:
SETTING UP YOUR SOCIAL MEDIA ACCOUNTS,
SOCIAL MEDIA COVER PAGES DESIGNS,
DAILY POSTING TO YOUR SOCIAL MEDIA PAGES, ON YOUR BEHALF,
AND MUCH MORE….