Date: Wednesday 3rd April 2013

Article by:  Karen Banting

Despite the fact that social media now takes up a large portion of the worlds’ free leisure time and has been popular for quite some time, a new report has found that the majority of businesses in Australia are still ignoring the marketing potential of social media.

The 2013 report, based on research conducted by the (part-Government owned Australian telecommunications company giant) Telstra and involving 1000 respondents, found that nearly 3/4 of the 1000 small and medium businesses businesses surveyed in Australia are still failing to use social media as a marketing tool.

Even worse,  the report found that 12 percent of the Australian businesses surveyed actually believed that social media actually dampened business success! – Only a mere 24 percent of all the businesses surveyed had actually embraced social media.

“Businesses Ignoring Social Media are Missing Out”

Telstra Business Group managing director Will Irving said;

“With 62 percent of adults worldwide now using social media, businesses ignoring this powerful tool were missing out”….. “In a digital age where smartphones and tablets are used on a daily basis, we know customers expect a company to have a social media presence”.

Advice for Social Media Success: Connect & Engage Customers, Use a Mixture of Online Tools…

Mr. Irving went on to say;  “Successful Australian businesses are having a two-way conversation with customers online, allowing them to connect and engage on a personal level, either by providing real-time customer service or highlighting relevant new products”.

Mr. Irving urged businesses to use a mixture of online tools such as Facebook, Twitter and Google (Google +1) in order to “engage customers and drive interest to their products“.

End of article.

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Social Media Marketing Platform - Social Media Marketing Made Easy! - We provide fully-managed Social Media Management Services plus free articles knowledgebase & blog - Social Media Marketing for Business,Social Media Marketing Services Heathmont Victoria Australia
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